My Portfolio

Digital

Web pages

As seen in the examples below, I have an extensive background in designing web pages for diverse products, marketing campaigns, and initiatives. My design process for creating a web page involves several stages:

Research and analysis: This stage involves researching the target audience, understanding their needs and pain points, and analyzing the competition. This information is used to inform the design and messaging of the page. This phase also incorporates user journey mapping to visually represent a user's actions, emotions, and pain points throughout their entire interaction, not just with the page I'm creating.
Conceptualization and ideation: Based on the research and analysis, concepts and ideas are developed for the page design. This stage involves brainstorming and sketching out potential layouts, copy, and visual elements.
Wireframing and prototyping: Once the concept is solidified, wireframes are created to outline the structure and layout of the page. A prototype may also be developed to test the functionality and user experience of the page.
Design and development: In my role, I collaborate closely with frontend developers on certain projects, working together to bring the design to life. Alternatively, for projects that have a shorter timeline, I will build the web page myself using a CMS system. In this approach, I utilize web components and established patterns that my team and I created. Throughout this process, I ensure that the design incorporates the intended visual elements, copy, and any interactive functionalities that enhance the user experience.

Testing and optimization:The team's approach varies based on factors such as project visibility, timing, and available funding. When circumstances allow, we adopt a sandbox model for the page, subjecting it to rigorous user research and testing. This process helps us uncover potential issues or areas needing enhancement. Drawing insights from user feedback, we then refine the page, optimizing the its performance and overall user experience to achieve superior results.
QA: The team then runs the page through QA to ensure the web pages meet the established quality standards. This involves a series of tests and evaluations to ensure that the web page functions as intended, performs as expected, passes Web Content Accessibility Guidelines (WCAG) 2.0, displays properly on different devices and browsers, and provides a positive user experience.
Launch and monitoring: The page is launched and monitored for performance metrics such as conversion rates, bounce rates, and time on page. Ongoing testing and optimization may be performed to improve these metrics over time.

OpenShift web page ecosystem

I've been fortunate to design product pages that highlight the array of products within Red Hat's Cloud Services product line. My main emphasis has been on the Red Hat OpenShift web page ecosystem, which features an ever-changing and expanding network of pages on redhat.com.

One of the larger efforts I've been involved with is establishing a cohesive look and feel across the entirety of the OpenShift web page ecosystem.

Our primary focus concentrated on the hero/top banner or top banner section of the secondary product pages. Throughout this process, we have introduced multiple iterations of the distinctive OpenShift branded "O" illustration integrated as a background element. This design element has been applied across all forty secondary OpenShift product pages, creating a unified aesthetic that appears consistently throughout the entire OpenShift web page ecosystem.

With the aim of improving the user experience, minimizing ambiguity, and fostering a more intuitive exploration across the OpenShift web page ecosystem, we introduced the OpenShift secondary navigation menu. This strategic implementation of system wayfinding has been consistently deployed across the entire spectrum of the OpenShift web page ecosystem.

Additionally, we incorporated breadcrumbs as the foremost element within the hero/top banner or top banner. This additional pattern serves to orient users, allowing them to discern their exact location within the site system and offers an alternative avenue for efficient system wayfinding and navigation.

Red Hat OpenShift hero/top banner page redesign

Additionally, I introduced a versatile product page template into the OpenShift web page ecosystem, employing Red Hat's System UX patterns and components.

This template established a consistent layout for designated page sections across various product pages. It also enabled designers with the capability to swiftly iterate, edit, and construct pages within our content management system, Drupal. This also removed the necessity for engineering resources to undertake custom page construction.

Notably, this template's reach extended beyond the OpenShift web page ecosystem into the entire redhat.com platform product portfolio, namely Red Hat Enterprise Linux and Red Hat Ansible Automation.

Here are a few of the pages within the OpenShift web page ecosystem these updates were applied to:

I also created a template for the OpenShift Operator web pages. This template includes placeholders for various elements like text, images, headings, navigation, and character counts per section.

This template gave our stakeholders the necessary content requirements for these page types which enabled the OpenShift Experience team to swiftly build and deploy these pages.

Another strategic factor I considered when designing this page template was its broader utilization by other platform product teams, such as Red Hat Enterprise Linux Edge computing use case page and Red Hat Ansible Automation network automation use case page.

Here are a few Operator page examples:

I've had the opportunity to conduct, facilitate, moderate, and analyze 1:1 user interviews on the main OpenShift product page. These interviews aimed to assess both the content enhancements that were implemented at the start of 2023, and the overall arrangement of the page.

The outcomes of this research yielded compelling evidence that, on the whole, the page effectively provides users with the necessary information to progress further in their journey.

Moreover, the insights gleaned from this research guided the direction for forthcoming iterations of the page. These interviews also provided us with deeper understanding regarding users' expectations for elements across the entire OpenShift web page ecosystem.

Red Hat Cloud Services product page

For the Cloud Services product page, I used the product page template I mentioned in the section above. This page focuses on providing an informative, user-friendly experience for potential customers interested in Red Hat's cloud offerings.

The hero/top banner section features a UI illustration that visually represents the concept of cloud computing while also highlighting the cloud service providers that Red Hat's products and services are available on.

The "Why choose" section below the hero/top banner presents key details about Red Hat Cloud Services. From there, the flow of the page leads into the features and benefits of the product. The section after showcases a customer success story quote.

To save on page length, I chose to highlight the services available using Red Hat's UX design system's tab pattern. The content in this section features brief descriptions about how the services address common business challenges.

Given the wealth of valuable information and resources on cloud computing within the page, I opted for a sticky "jump-to" page navigation. This feature enables users to conveniently navigate through various sections of the product page.

Overall, the Red Hat Cloud Services product page aims to educate, engage, and guide potential customers toward making informed decisions about adopting cloud solutions for their business needs.

Red Hat Device Edge

The Red Hat Device Edge product page was another page example in which I used the product page template. This page was created to be an informative digital experience for individuals interested in learning about and utilizing Red Hat's Device Edge solutions

The hero/top banner section presents an illustration that visually represents the concept of edge devices. After the hero/top banner section, the overview or "What is" section presents fundamental details about Red Hat Device Edge. This leads into showcasing the product's features and benefits. The following section highlights various use cases and additional resources for users to explore to help them deepen their understanding of Red Hat Device Edge.

The page focuses on delivering comprehensive information, and use case examples to educate users who are interested in leveraging IoT device management and edge computing solutions for their business needs.

OpenShift product trials

The OpenShift product trials page was created for users who are interested in trying out a specific OpenShift product before purchasing.

The hero/top banner section introduces a brief description of the product's trials and showcases a tabbed card pattern highlighting Red Hat's partnerships with AWS and Microsoft Azure.

Following the hero/top banner section, the page features three cards that present the available trial options for users: OpenShift Container Platform, Red Hat OpenShift Dedicated, and the Developer Sandbox. Each card provides a concise overview of the trials, including key features and highlights, trial duration, and prerequisites.

The page aims to let users explore Red Hat's robust container platform firsthand before committing. It provides information to help users understand the platform's capabilities, benefits, and impact on their application strategies. To keep users engaged, the page was intentionally kept short.

Application Modernization

The Application Modernization hub page serves as a centralized digital destination where users can access comprehensive information, resources, and tools related to modernizing and transforming legacy applications.

The hero/top banner section features a repeating pattern illustration that visually represents the concept of application modernization. The "Why modernize" section, utilizing a tab pattern from Red Hat's System UX design component library, highlights Red Hat's three target personas. This section presents their pain points and how application modernization addresses these issues.

The "What's your modernization challenge" section features a zigzag pattern that presents several challenges in connection with an illustration that visually depicts each one. The page then details the four phases of app modernization to empower users to self-select their current phase in order to help them determine the subsequent steps in their app modernization journey. The final section provides users with additional options to help them along in their journey.

Given the page's wealth of valuable content, its length naturally expanded. To enhance user navigation, I integrated a sticky "jump-to" page feature, streamlining access to different sections of the product page.

VFW Sweeps landing page

I designed the VFW Sweeps "Salute your post giveaway" landing page to showcase a joint partnership offering with USAA and the VFW. I focused on creating a user-centered experience for participants interested in entering the sweepstakes.

The visuals I used strike a balance between the distinct branding of both USAA and VFW. This symmetry is evident in the hero/top banner section, where I chose imagery featuring the VFW logo and a saluting VFW veteran to form the backdrop. Overlaid on top of these visuals is USAA's branded texture pattern. To reinforce the partnership, a co-branded logo lockup uniting the VFW and USAA logos was integrated, providing users with a clear indication of the collaboration.

To ensure users would have a clear understanding of what they needed to do to participate, I worked with the project's web writer to clearly outline the steps to enter the sweepstakes, along with the eligibility requirements. To build trust and create transparency with users, we included information about the sweepstakes rules, terms and conditions, and legal disclaimers.

An additional strategic component to this page was the integration of a dedicated section to spotlight the advantages of a USAA membership. This section aimed to incentivize and encourage membership signups by showcasing the benefits of a USAA's products and services.

Affinity Summit landing page

The Affinity Summit landing page served as the digital gateway to the summit, offering details and enticing users to learn more or register to attend. I used the summit's branding, logo, color scheme, and imagery to create a cohesive visual identity that reflected the event's theme and purpose.

The goal was to seamlessly guide users through a journey of discovery and engagement with the upcoming summit event. It aimed to provide an experience that resonated with the audience's interests and motivations.

In essence, the landing page served as a dynamic hub that connected users to the summit's offerings. It aimed to urge users to participate in the event and make the most of their summit experience.

Bundle landing page

I designed this landing page with the goal to present a curated collection of products, services, and offerings as a unified package or bundle. The primary goal of this page is to provide users with a clear understanding of the bundled items, their benefits, and the associated value or cost savings.

The strategy was to effectively convey the value and benefits of the bundled products or services, encourage user engagement, and guide users toward a conversion or further exploration.

Freedom in retirement landing page

This landing page focused on creating an informative and user-centric experience for individuals seeking guidance and resources related to retirement planning

The goal was to effectively communicate empathy and understanding of users' concerns about retirement. The messaging aimed to be supportive and acknowledge users' desire for financial security and a fulfilling retirement.

I used engaging visuals, such as images of happy retirees enjoying their lives and engaging in meaningful activities to visually communicate the concept of "Freedom in Retirement." The content was tailored to address the specific needs and worries of individuals planning for retirement. It covered topics like financial planning, healthcare, travel, hobbies, and staying socially connected.

The overall strategy of this landing page was to provide users with knowledge, inspire confidence, and guide them toward a more secure and fulfilling retirement journey by signing up for a USAA membership.

Spurs sponsorship landing page

The "Spurs Salute Night" is an event organized by the San Antonio Spurs basketball team in conjunction with USAA to honor and show appreciation for the military, veterans, and their families. This special themed night typically takes place during a Spurs home game and is dedicated to recognizing the service and sacrifice of military personnel and their contributions to the community.

This landing page was created to showcase this sponsorship and to provide users with the Salute Night schedule as well as additional offers provided by USAA.

When it came to designing the page, I focused on on creating an engaging and informative digital experience for users interested in learning about this partnership. I chose to prominently features both USAA's branding and the San Antonio Spurs' branding to establish the partnership visually. The consistent color schemes, logos, and imagery were used to create a cohesive and recognizable visual identity.

The strategy of this page was to effectively communicate the value of the partnership, engage users with interactive content, and foster a positive perception of both brands among sports enthusiasts, military affiliates and the community.

Military Affinity landing page

The American Legion example shown is one of over 60 military affinity relationships USAA had at the time when I was asked to create a landing page template that could be applied across all 60 military affinity landing pages.

The goal of these landing pages was to cater to the unique needs and interests of military personnel, veterans, and their families associated with each military affinty group. It aimed to provide an inclusive and supportive digital experience that resonated with this specific audience.

This page template was designed to welcome members of the associated military affinity group into the USAA community, offer them financial advice, and help them discover the benefits of membership as they explore USAA's range of banking and insurance products and services.

My process for creating a user-centered page template involved a holistic approach that considered design, functionality, usability, and the needs of both users and stakeholders on top of the needs of each individual military affinity group. It was a collaborative process that combined creativity, research, and testing to ensure a positive and engaging user experience.

The overall messaging of the Military Affinity landing page template prioritized the needs of military members and their families, fostering a sense of belonging, and access to valuable resources. It aimed to provide a unified hub for each military affinity group that supports the military community's well-being and enhances their overall quality of life in conjunction with USAA's banking and insurance products and services.

Emails

In these email examples, I used my understanding of how emails work to make designs that fit within their limitations. For example, I tried to use more images or set up layouts that limited the amount of CSS needed in the email markup.

Designing and coding an email involves creating a visually appealing and functional email template that can be easily displayed and interacted with across various email clients and devices. My process encompasses the following steps:

Design concept: Develop a visually engaging design concept that aligns with the brand's aesthetics and the email's purpose. Consider color schemes, typography, images, and layout.
Responsive layout: Craft a responsive layout that adjusts seamlessly to different screen sizes, ensuring the email appears correctly on desktops, tablets, and smartphones.
HTML and CSS coding: Write clean HTML and CSS code to structure and style the email. Ensure the code adheres to best practices and email client guidelines to prevent rendering issues.
Mobile optimization: Optimize the email for mobile devices by using media queries and other techniques to adapt the layout and content for smaller screens.
Images and Graphics: Incorporate images and graphics appropriately, optimizing file sizes to maintain fast loading times and prevent email clients from blocking images.
Personalization and dynamic content: Implement dynamic content and personalization elements if needed, tailoring the email's content based on recipient data.
QA: Thoroughly test the email across different email clients (e.g., Gmail, Outlook, Apple Mail) and devices to ensure consistent rendering and functionality. Test all links and calls to action to ensure they direct recipients to the correct destinations. Run the email through spam filters and perform deliverability tests to increase the likelihood of the email reaching recipients' inboxes.
Accessibility: Ensure the email content is accessible to users with disabilities by using alt text for images and adhering to accessibility guidelines.
A/B testing: Conduct A/B testing to compare different elements (e.g. subject lines, visuals, copy) and identify which version performs better.
Tracking and analytics: Incorporate tracking codes to monitor email performance metrics, such as open rates, click-through rates, and conversions.

Social Media

I've been involved in designing, writing copy, and formulating content strategy calendars for clients across the spectrum of social media platforms. I have also been involved with creating ads tailored for these platforms.

Designing and writing copy for social media ads involves crafting visually compelling and persuasive content that captures the target audience's attention, communicates a clear message, and encourages them to take a desired action. This process includes the following steps:

Audience understanding: Begin by understanding the target audience's preferences, interests, and pain points. Tailoring designs and copy to resonate with their needs and motivations.
Visual concept: Develop a creative and attention-grabbing visual concept that aligns with your ad's objective and the platform's aesthetics. Use eye-catching imagery, graphics, and animations if appropriate.
Copywriting: Write concise and engaging copy that conveys the ad's message effectively within the character limits of the chosen social media platform. Craft compelling headlines, informative descriptions, and persuasive calls to action. Keep your message clear and straightforward. Avoid jargon or complex language that may confuse your audience. Highlight the value or benefits of your product or service to the audience. Clearly communicate what sets you apart and why they should engage with your ad.
Brand consistency: Ensure that the design and copy reflect your brand's identity, including consistent use of colors, fonts, and tone of voice.
Ad format optimization: Adapt your design and copy to suit the specific ad format of the chosen social media platform, whether it's an image, video, carousel, or other format.
Mobile optimization:: Ensure that your ad is optimized for mobile viewing, as a significant portion of social media users access platforms via smartphones.
Compliance and guidelines: Adhere to the advertising guidelines and specifications of the social media platform to ensure your ad is approved and displayed correctly.
Monitoring and optimization: Continuously monitor the ad's performance metrics, such as click-through rates and conversions. Based on data insights, make necessary adjustments to improve results.
Data collection and aggregation: Gather data from different social media channels, such as Facebook, Twitter, Instagram, LinkedIn, and others. Use analytics tools or platform insights to collect metrics like engagement, reach, clicks, impressions, likes, shares, comments, and follower growth.
Data Analysis: Interpret the collected data to identify trends, patterns, and performance indicators. Compare metrics over specific time periods to assess growth and effectiveness.

Branding

Nexus Psychiatry

Designing a logo and branding system for companies involves creating a distinct and visually appealing emblem that represents the company, product, or service. For Nexus Psychiatry, I designed a logo and business card.

My client, a psychiatrist, sought a logo that visually depicted a brain to enhance the communication of the services provided. The color palette needed to evoke healthcare but stand out from typical psychiatric logos. Additionally, the logo had to symbolize neurological function and brain connectivity.

My design process included these key steps:

Client consultation: Begin by understanding the client's brand identity, values, target audience, and design preferences. This helps establish the direction for the logo.
Research and inspiration: Conduct research into the industry, competitors, and design trends. Gather inspiration from various sources to inform the design process.
Concept development: Generate multiple logo concepts based on the gathered information. Experiment with different symbols, typography, and color combinations.
Sketching and Drafting: Translate initial concepts into rough sketches and digital drafts. This phase allows for exploring various design elements.
Typography selection: Choose appropriate fonts that align with the brand's tone and personality. Typography can communicate professionalism, creativity, playfulness, or other attributes.
Symbolism and imagery: Develop visual elements that reflect the brand's identity and resonate with its target audience. These could be abstract symbols, icons, or stylized representations.
Color palette: Select colors that evoke the desired emotions and associations. Colors play a significant role in conveying the brand's message and values.
Simplicity and versatility: Focus on simplicity to ensure the logo remains clear and recognizable in various sizes and applications. The simplicity of the design also adds versatility which is essential when the logo is applied in different contexts (e.g. on a web page vs. a billboard).
Iteration and refinement: Collaborate with the client to gather feedback on the initial designs. Make necessary revisions to refine the chosen concept.
Finalization and formats: Prepare the logo in different file formats (e.g. vector, raster) to ensure scalability and compatibility across different media. Provide the client with the finalized logo files and any additional assets needed for various applications.

Bear Den Books Logo

For this logo design, my clients wanted a logo that evoked a playful, witty, funny, lighthearted, young aesthetic. Since "bear" is in the company name, they also wanted a nod to the bear in the logo as well as a reading cue to tie into the service provided. For the color palette we focused on colors that were inspired by nature and the wilderness.

I followed the same design process that I outlined above:

Client consultation: Begin by understanding the client's brand identity, values, target audience, and design preferences. This helps establish the direction for the logo.
Research and inspiration: Conduct research into the industry, competitors, and design trends. Gather inspiration from various sources to inform the design process.
Concept development: Generate multiple logo concepts based on the gathered information. Experiment with different symbols, typography, and color combinations.
Sketching and Drafting: Translate initial concepts into rough sketches and digital drafts. This phase allows for exploring various design elements.
Typography selection: Choose appropriate fonts that align with the brand's tone and personality. Typography can communicate professionalism, creativity, playfulness, or other attributes.
Symbolism and imagery: Develop visual elements that reflect the brand's identity and resonate with its target audience. These could be abstract symbols, icons, or stylized representations.
Color palette: Select colors that evoke the desired emotions and associations. Colors play a significant role in conveying the brand's message and values.
Simplicity and versatility: Focus on simplicity to ensure the logo remains clear and recognizable in various sizes and applications. The simplicity of the design also adds versatility which is essential when the logo is applied in different contexts (e.g. on a web page vs. a billboard).
Iteration and refinement: Collaborate with the client to gather feedback on the initial designs. Make necessary revisions to refine the chosen concept.
Finalization and formats: Prepare the logo in different file formats (e.g. vector, raster) to ensure scalability and compatibility across different media. Provide the client with the finalized logo files and any additional assets needed for various applications.

Bear Den Books Logo

Wedding Day Branding

The wedding branding design process involves creating a consistent and visually appealing identity that reflects the couple's personalities, preferences, and the overall theme of their wedding.

By following a wedding branding design process, I seek to create a memorable visual identity that enhances the overall wedding experience and leaves a lasting impression on guests. This process encompasses the following steps:

Initial consultation: Meet with the couple to discuss their vision, preferences, theme, color scheme, and any specific elements they want to incorporate into their wedding branding.
Mood board creation: Develop a mood board that compiles visual inspiration, including images, color swatches, typography samples, and design elements that capture the desired aesthetic.
Logo and monogram design: Create a unique logo or monogram that serves as the centerpiece of the wedding branding. This emblem should represent the couple's initials or symbolize their journey together.
Color palette selection: Choose a cohesive color palette that resonates with the couple's chosen theme and evokes the desired mood and emotions.
Typography selection: Identify fonts that complement the overall design and align with the wedding's theme. Use typography consistently across all materials.

Stationery design: Create a suite of stationery, including save-the-dates, invitations, RSVP cards, and thank-you notes, that feature the logo, colors, and typography.
Decor elements: Design decor elements such as banners, signage, table centerpieces, and place cards that incorporate the branding for a unified visual experience.
Day-of materials: Design programs, menus, and other day-of materials that adhere to the established branding.
Post-wedding materials: Design thank-you cards and other post-wedding materials that maintain the branding and provide a cohesive closure to the event.

Brunsmillion Wedding

For my wedding I designed the logo, signage, invitations, RSVPs, and programs. This was an interesting project, because it involved creating a visual brand system for the wedding that matched my and my partner’s tastes. We wanted something simple and modern that we could easily use with our chosen color palette, as well as match the visual aesthetic of our wedding venue. Since we decided to personally grow succulents as our guest’s favors, we also wanted to incorporate an element of that in the design — which lead me to add the leaves between the “j” and “h” in our logo.

Kilbarger Wedding

For this wedding I designed the logo, signage, invitation, program, table barrel emblem, koozie emblem, and the wedding party hat. The bride is a University of Texas alumni and a diehard Longhorn, both the bride and groom love two-stepping, BBQ, and pretty much all things Texas. Because of this, the requirements for the visual branding system for their wedding needed to incorporate a nod to their love of Texas as well as the bride’s affiliation to UT. The mark we landed on was a UT Burnt Orange “K” in the style of a cowboy boot. Coincidentally, the bride’s favorite color is teal which ended up complementing the UT’s signature color really well.

Baker Wedding

For this wedding I designed the logo, announcement, invitation, RSVP, and details insert. As diehard Aggies, the couple wanted a color palette that utilized Aggie Maroon. They also wanted a more rustic look and feel, and as hunting enthusiasts, they decided on a logo mark that integrated their names between deer antlers. The florals were an additional element used to ground the logo and bring in the secondary colors in their brand system.

Campaigns

Honor Through Action: Memorial Day

USAA’s Memorial Day campaign is an enterprise-wide effort held every year to honor those who gave their lives in military service to our country. The poppy is a symbol of remembrance for the men and women and the sacrifice they made on our behalf.

The USAA Poppy Wall of Honor was created in partnership with The American Legion and the Veterans of Foreign Wars to help ensure the sacrifice of our military men and women is always remembered.

The wall contains more than 645,000 artificial poppies — one for each life lost in the line of duty since World War One. The red flowers fill one side, while historic facts about U.S. conflicts cover the opposite side.

The exhibit was installed on the National Mall in Washington, D.C., over the Memorial Day weekend in 2018 and 2019.

Taking inspiration from this wall, I designed a virtual experience that enabled users to dedicate a poppy to a fallen soldier and explore the wall of dedications.

The application also housed a 360 poppy field informational video, stories captured by USAA about the fallen and their families, and a section that contained an option for those who wished to donate to the Tragedy Assistance Program for Survivors.

On top of the digital experience, I also created emails, display ads, and multiple social media ads for Facebook, Twitter, Instagram, Pinterest, and Snapchat. I assisted with creating the designs for the USAA Poppy Wall of Honor installation in DC, as seen in the photos below.

In 2019 I created Out Of Home designs that were displayed in various locations in the D.C. area to promote the USAA Poppy Wall of Honor.

Even after my time spent on this project, the poppy graphics I created are still a persistent element used throughout the promotion of the Memorial Day campaign at USAA.

USAA Annual Report to Members

USAA’s annual Report to Members is an effort to create greater transparency for members on where their money is going and how it’s being used to benefit them and the company. It also highlights internal corporate responsibility efforts as well as employee engagement and hiring.

The release of the 2019 Annual Report coincided with a change in CEO leadership as well as the 2020 COVID pandemic. With this in mind, the strategy was to use this as an opportunity to introduce our new CEO and to address the recent outbreak and how USAA worked to serve their members.

Level Up Programs

The Level Up Programs are cross-sell/up-sell programs that invite Red Hat customers to evolve their IT architectures, operational models, and organizational skill sets with Red Hat OpenShift and complementary technologies to facilitate their journey to hybrid cloud and application modernization.

For this campaign, I redesigned the Level Up Hub. The goal of this effort was to update the page so that the design matched our current System Design standards. While the project at face value seemed like a simple ask, once I dove in and thought through the user experience, I realized there were aspects of the page that needed to be fleshed out further, namely when it came to the new “Level Up Advisor” tool that would dynamically populate the cards on the page based on the user’s inputs.

I helped guide the content of the page and worked with my OpenShift Experience teammates to think through what made sense in the context of the page and to edit down some of the content so that the it wasn’t too much for a user to read.

I worked closely with the developer to ensure they had an understanding of the ask as well as the complexities in functionality of the advisor tool. I also worked directly with stakeholders to ensure the page aligned with their expectations while also balancing the needs of the user.

The creation of the Level Up Sign Up page improved the experience for our current Level Up RHEL to OpenShift and Level Up Java programs by eliminating extra steps in the process that resulted in an extreme fallout due to the number of steps required by the user to activate their offering.

To make sure my understanding of the problem was correct, I mapped out the user experience and highlighted the points in the current experience we were looking to consolidate. I also used this map to discuss with stakeholders other elements of the journey that we should update, in order to create a cohesive experience for users. This map not only aided me in collaborating with stakeholders but it also guided me in leading the team to a more comprehensive grasp of the entire project.

I also worked on the Level Up Java get started page to provide additional information to customers on the different options available to them in their application modernization journey.